![]() ![]() This one here takes the topics in the podcast and digs even deeper into the most important issues. Click on the thumbnail to read all about the team and get some seriously inspirational pep talks about being a woman in production!īut that’s not all. Later in the newsletter, you’ll see a spotlight on our International Women’s Day podcast, “Going Rounds with… The Women of Gusto.”Īnd like a handful of magic beans, the insightful content in the podcast inspired us to grow some blogs and amplify how fortunate we are to have these women on our team. And we used them to accompany some real sporty trading cards (with stats and everything). To illustrate that appreciation, we dropped custom portraits drawn by Sarah Delahunty. So, in honor of this growth-focused season, we bring you our finest play on Julius Caesar’s infamous fall from power: BEHOLD. But the process is hard and takes practice to execute on consistently. And those who do it take immense pride, often in the face of profound imposter syndrome. It feels like magic, right? Especially with intangible ideas swirling around in the ether and a seemingly-elite group of courageous spirits who are able to capture them creatively. ![]() Then you execute on that plan using those ideas. Here’s the reality with content marketing: you identify a problem, make a plan to solve it with content, research the bejeezus out of it, and form ideas that resonate with your audience. Nor does success hinge on mystical forces. It starts with an outlandish promise of success and fortune, requires you to believe in a seedling of an idea, and seems to involve a fair amount of what one might call creative magic.īut – stop us if you’ve heard this before – creativity is not magic. In our experience, marketing content functions a little like this fairy tale. Step 3… Fortunes beyond your wildest dreams (once you fool that giant into submission, of course).Step 1… Trade your family’s livelihood for a handful of seeds.Have you heard the one about the magic beanstalk? ![]()
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